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The Myth of the Ethical Consumer Paperback with DVD, by Timothy M. Devinney, Pat Auger, Giana M. Eckhardt
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Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption. A half-hour documentary capturing interviews with consumers in eight countries is included on an accompanying DVD.
- Sales Rank: #2970422 in Books
- Brand: Brand: Cambridge University Press
- Published on: 2010-09-06
- Original language: English
- Number of items: 1
- Dimensions: 8.98" h x .47" w x 5.98" l, .97 pounds
- Binding: Paperback
- 253 pages
- Used Book in Good Condition
About the Author
Timothy M. Devinney is Professor of Strategy at the University of Technology, Sydney. He is a fellow of the Academy of International Business, a recipient of an Alexander von Humboldt Research Award, a Rockefeller Foundation Bellagio Fellow, an International Fellow of the Advanced Institute of Management (UK), and Distinguished Member (Fellow) of the Australian and New Zealand Academy of Management. He has published six books and more than eighty articles in leading academic journals.
Pat Auger is Associate Professor of Information Systems and e-commerce and Director of the Executive MBA Program at the Melbourne Business School, The University of Melbourne. He has published extensively in leading academic journals in a variety of disciplines including information systems, marketing, business ethics, and strategy.
Giana M. Eckhardt is Associate Professor of Marketing at Suffolk University, Boston. She has published widely on issues related to consumer behavior in China, branding, culture and globalization in Asia, and consumer ethics. Her research has been funded by and won awards from the Sheth Foundation and the Marketing Science Institute.
Most helpful customer reviews
2 of 3 people found the following review helpful.
A must for everybody who is interested in ethical issues of consumer behavior and CSR
By Prof. Henrik Sattler
Do consumers really care where products come from and how they are made?
The Myth of the Ethical Consumer addresses an issue of increasing managerial
relevance and takes an innovative perspective regarding social aspects of
consumer behavior. Contrary to conventional wisdom and prior research, the authors show
that individuals "do not behave with general ethical intent but
with very specific choices related to the product at hand". The authors
authors demonstrate that "the ethical consumer is a myth" in the sense that it does not
account for the logic, manner and nature of consumer purchasing behavior. Furthermore, they "bring science to bear
on those parts of the myth that can be considered representative of a
truth about human behavior" and "guide corporate and public policy in an
informed way".
The book is extremely well-written and at the same time based on solid theoretical grounds
as well as a huge number of empirical findings. It is a clear must for everybody who is interested
in ethical issues of consumer behavior and CSR, including academics, students, and managers.
0 of 1 people found the following review helpful.
Just a bit of nit-picking
By Matthew Sean Christensen
The Myth of the Ethical Consumer is an interesting take on a developing area of research and practice. The book is written in a very grounded style that appeals to both the researcher and the informed consumer. As the conversation surrounding social consumerism evolves, having critical assessment of the phenomenon is vital.
As a side-note, I would like to offer a suggestion to modify the recursive model in chapter 3. The term recursive model in the realm of structural equation modeling (SEM) refers to a model where the error terms are uncorrelated and all causal effects are unidirectional. In other words, a recursive model is a type of direct causal model. The model you propose is a non-recursive model; it is a model with feedback loops between variables (both endogenous and exogenous feedback loops).
A shift in titling will allow researchers familiar with SEM to correctly identify this theoretical model in possible future studies.
I highly recommend this book for those, such as myself, who are embedded in this area of research and practice.
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